Lillian Zhang is the author of The New Money Rules and helps Gen Z and millennials navigate their finances through practical, relatable education that reaches and inspires hundreds of thousands across social media. A Silicon Valley professional and a Haas School of Business graduate from the University of California, Berkeley, she combines real-world experience with actionable financial guidance. She’s been featured on CNBC’s Make It, Business Insider, Bloomberg, ABC’s Good Morning America, and Yahoo Finance. When not at her day job or creating content for her thriving TikTok, Instagram, and YouTube communities, Lillian enjoys exploring new cities, doing YouTube Pilates workouts, and hunting down the best local eats in the Bay Area.

Pre-order ‘The New Money Rules: The Gen Z Guide to Personal Finance’ – launching on November 11, 2025


What to expect:

  • ✨ Thoughts I can’t fit into 60-second videos

  • 💸 Honest money talk (mindset, wins, mistakes, tips)

  • 💼 Career stories & real talk about ambition, burnout, balance

  • 📖 Behind-the-scenes of writing my book (!!)

  • 💬 Life updates, reflections, and lessons I'm learning in real time


Let’s be friends!

If you’d like to collaborate, please reach out to hello@lillianzhang.com

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Your go-to guide for navigating work, money, and life in your twenties (and beyond)—with stories, insights, and lessons they never taught us in school.

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Making sense of Gen Z money, career, life | Author of 'The New Money Rules' | PMM @ Google | UC Berkeley Haas alum